EIGHT TRIDENTS
Consulting | Interim | Advisory | CoActive Coaching
Evoke Transformation - Trust the Process
The future doesn’t just happen—we shape it by the choices we make today. True transformation starts with a willingness to challenge the status quo, a vision of what could be, and the boldness to take action. It’s about seeing potential where others see limitations, embracing change as an opportunity, and aligning strategy, leadership, and culture to create something greater than the sum of its parts.
In today’s hospitality landscape—fast-moving, complex, and filled with opportunity—success is no longer about following a set path; it’s about defining your own. The most impactful shifts happen when diverse perspectives, creativity, and sharp execution come together. Businesses that embrace collaboration don’t just adapt; they lead—turning ambition into results and change into lasting impact.
At Eight Tridents, I partner with leaders, dreamers and visionaries ready to take that next step. Together, we bring clarity to complexity, design strategies that matter, and craft solutions that drive businesses forward. Transformation isn’t a milestone—it’s a mindset—one that fuels reinvention, resilience, and the pursuit of what’s truly possible, whether catalysed by the need for a turnaround, evolution, or bold redefinition.
SERVICES
The Nordic region holds a kind of quiet magnetism—where stillness carries strength, and simplicity reveals depth. From coastal archipelagos and mountain roads to cities defined by design, gastronomy, and cultural clarity, it offers a rare blend of natural freedom and urban sophistication.
Much of what makes the Nordic market exceptional lies beyond large-scale development. The true value is often found in the details—in the distinct stories, the sense of place, and the vision behind each project. This is also where my passion lies: shaping hospitality concepts that are both true to their vision and built for long-term success. I work especially well with independently owned ventures and boutique groups—those with bold ideas, but not always a background in hospitality or who simply seek added perspective to reach next level. What I bring is a unique combination: the ability to fully grasp and respect your unique vision, and the expertise to translate it into clear strategy, strong operations, and a commercially and organisationally sound business that can thrive in today’s demanding landscape.
At its best, hospitality is a collaborative act—where perspectives meet, ideas evolve, and something truly unique takes shape. That’s the kind of partnership I aim to build: one where strategy is shaped by purpose, and success is measured in impact, not just size.
Strategic Sparring & Advisory Partnerships
Great leadership decisions are rarely made in isolation. A trusted thought partner can challenge perspectives, refine strategies, and navigate complexity—especially in an industry as dynamic as hospitality. Studies show that 71% of executives engaging in external sparring or coaching report significant improvements in leadership effectiveness, team performance, and overall business impact.
At Eight Tridents, I offer tailored sparring and advisory partnerships for business owners, investors, and leadership teams seeking to elevate operations, reposition assets, or drive transformation. This is more than consulting—it’s an immersive, strategic collaboration that adapts to the unique needs of each business.
My role can range from strategic partner to leadership teams, board-level advisory, or a hybrid engagement blending on-site presence with virtual sessions—providing continuous insight, direction, and momentum to drive lasting success.
Executive Interim Leadership | Nordic & International
With over two decades of hands-on experience and a career spanning four continents, I bring a practical, real-world approach to executive interim leadership. Frequent relocations across diverse markets and economic conditions have equipped me with the ability to quickly assess business performance, identify key opportunities, and lead holistic transformation strategies that drive measurable growth.
I have successfully revitalized, repositioned, and turned around over a dozen hotels, hospitality groups, and organizations, navigating the complexities of different cultural, economic, and operational landscapes.
This journey has strengthened my ability to connect with people across cultures, industries, and backgrounds—enabling me to seamlessly integrate into new environments, build trust, and align leadership teams toward a common vision. With an innate ability to create common ground, I foster relationships that empower teams, tackle challenges head-on, and execute strategies that deliver sustainable, long-term success.
Unlocking Hospitality | Product & Market Advisory
With the global hospitality industry projected to reach USD 8 trillion by 2030, the opportunities for businesses entering or evolving within the sector are immense. Yet, many underestimate the complexities of hotel operations—leading to strategic misalignment, missed market potential, and underleveraged assets.
With a proven track record of helping dozens of companies successfully navigate their entry into the hotel industry, I bring deep industry expertise, operational insight, and an entrepreneurial mindset to refine product offerings, strengthen market positioning, and build long-term viability.
Engagements can be structured as one-off advisory sessions or extended collaborations, tailored to the specific needs and ambitions of each business.
Next Generation Asset Transformer
“True collaboration isn’t about piecing together existing ideas—it’s about creating something new, something that didn’t exist until everyone entered the room.”
The roles of asset managers and owner representatives have long been pivotal in hospitality, supporting investors and owners in driving performance, maintaining strategic direction, and maximizing returns. Traditionally, these roles have focused heavily on KPIs and financial oversight, ensuring properties remain on course.
However, in recent years, the industry has attracted a new wave of visionary investors from outside hospitality—individuals seeking more than financial gains. They are driven by a personal calling, compelled to create destinations that reflect their visions, values and aspirations.
Many aspire to develop transformational, experiential, and immersive destinations—places built on through passion, and authenticity that push boundaries, foster deep connections, and offer something truly extraordinary.
Yet, bringing such destinations to life—where impact extends beyond profitability—is no easy feat. Success in this specialized niche of hospitality is undoubtedly fueled by bold ideas, but real success happens when vision is paired with sustainable foundations to create extraordinary guest experiences that deliver on every level.
The partnerships I strive to build go beyond traditional consulting and asset management, providing opportunity to create engaged collaborations where vision, passion, values, and transformation drive both sides of the relationship.
“True collaboration isn’t about piecing together existing ideas—it’s about creating something new, something that didn’t exist until everyone entered the room.” With this in mind, my commitment is to work side by side to bring your vision to life while ensuring we build a sustainable and thriving hospitality foundation for the long term. I am equally committed to instilling as much industry insight and know-how as possible, that should last well beyond our time together. Ultimately equipping you for a more successful and fulfilling hospitality journey ahead in the years to come.
The strongest collaborations, like life itself, are accumulative—growing in layers, depth, and value with every step forward. And every partnership opens doors to new possibilities.
Evoke Transformation – Trust the Process
DEVELOPMENT
Impactful Leadership Programme (ILP) for hotel leaders
Today’s hospitality landscape is shaped by volatility, uncertainty, hyper-connectivity, ambiguity, and competition (VOHAC). Thriving as a leader requires adaptability, clarity, and strategic execution—not just a strong vision but the ability to drive real impact.
The 12-week Impactful Leadership Programme is a personalized 1:1 coaching and development journey designed for senior hospitality leaders. This isn’t a theoretical retreat—it’s a hands-on, results-driven process tailored to your real-world business challenges. Through weekly online sessions, we apply proven leadership frameworks like Covey’s Four Disciplines of Execution and Kotter’s Leading Change, ensuring tangible growth and immediate application within your organization.
The result? Stronger, more agile leadership equipped to navigate today’s complexities with confidence and impact.
Co-Active Coaching
Blending self-awareness with purposeful action, this coaching approach empowers you to realign your values, leadership, and life & career choices—moving forward with clarity and impact.
In midlife (ages 35–60), leadership, fulfillment, and personal values are deeply intertwined. Your desire to lead and create impact is directly connected to what gives you purpose. By embracing this holistic approach, you cultivate both personal and professional growth—ensuring alignment, authenticity, and success on your own terms.
Office Location
Stockholm, Sweden
Organisation #559506-3529
Approved F-tax