“Not all those who wander are lost“
Globetrotter | Transformist | Leadership Enthusiast
My hospitality career spans over 25 years across four continents and nearly a dozen countries —seven years in the Middle East, seven in Asia, three in North America, and seven in Europe. Along the way, I have led global flagship hotels, boutique brands, and privately owned hotel groups, driving transformation, repositioning, and long-term strategic growth.
I have had the privilege of working with and learning from some of the world’s renowned hospitality brands, each excelling in its own domain. Hilton instilled a deep understanding of brand consistency, commercial precision and operational excellence, building guest loyalty through service culture. InterContinental refined my ability to craft international luxury experiences tailored to diverse markets and cultures. Fairmont, known for its heritage properties and immersive guest engagement, reinforced my passion for creating distinctive destinations with lasting impact.
Throughout my journey, I have worked across dynamic city hubs, exotic resorts, island- & mountain retreats, and off-the-beaten-track destinations. Loving to explore my “leadership“, I developed a fascination for large-scale operations and complex organizations, which led me to leadership roles in properties of 1000+ teams such as InterContinental Dubai, Beirut, and Bali, and ultimately the renowned Fairmont Banff Springs—an iconic mountain destination with a team of 1,500 colleagues, turning over USD 110 million annually. These experiences honed my ability to lead high-performing teams, drive commercial growth, and navigate the intricate dynamics of hospitality at scale.
Relocating back to the Nordic hospitality scene in 2019, I was fortunate to step deep into transformation, organisational culture and strategy. I played a pivotal role in repositioning independent hotels – first as General Manager of At Six, where I was brought in to redefine the brand’s luxury positioning, and later as the driving force behind the transformation of Smådalarö Gård, developing it into one of Sweden’s most exclusive countryside retreats. As Area Director for Sabis Hotels, I led a portfolio of boutique properties through a strategic transition, strengthening commercial performance, organisational structure, and long-term market positioning.
Since launching my consultancy, I’ve had the privilege of, amoung other, supporting the remarkable journey of Wildland Limited – an ultra-luxury, conservation-driven hospitality group in the Scottish Highlands – as well as currently leading, as CEO, a comprehensive turnaround and commercial rebuild for a privately owned boutique hotel group in Sweden.
These have been incredible opportunities to apply the full breadth of my experience – and it’s within this creative, transformative space that I thrive and excel the most. It’s also the reason I’ve chosen to work independently, partnering with others on their own journeys of change and growth.
Top left and right: Doubletree by Hilton Kuala Lumpur, Fairmont Banff Springs, InterContinental Phoenicia Beirut, InterContinental Bali Resort, Family-owned 110m Super Yacht (all photo credits to individual hotels)
To explore is to grow. To lead is to transform.
The Vegvísir, the Norse compass I chose for the Eight Tridents logo, was once believed to guide Viking navigators safely through rough weather and unfamiliar waters—not simply to reach a destination, but to ensure they arrived where they were truly meant to be.
That idea—of navigating with intention, even when the path ahead is uncertain—has come to define how I view both leadership and life.
Like the Vegvísir, our own journeys rarely follow straight, pre-destined lines. Conditions shift, clarity fades, and plans evolve. But what determines our course isn’t the wind—it’s how we respond to it. As Jim Rohn said: “The wind blows on all of us. How we fare depends on how we set our sails.”
Over time, I’ve come to believe that setting those sails—choosing direction consciously—matters deeply. In my experience, they are shaped to great extent, by three things: the values we live by, the perspective we bring, and the purpose that drives us. When these are clear, we move with greater intention—and are far more likely to arrive somewhere that feels not only successful, but fulfilling.
This clarity really took shape when I stepped into Co-Active Coaching. What began as a desire to grow as a leader became a personal journey—one that helped me connect the dots of my past and use them to chart the path ahead.
Along the way, I’ve come to recognise how certain forces have quietly influenced my path—exploration, transformation, and leadership. Not as labels or roles, but as a natural undercurrent in how I move through the world, how I connect, and how I grow.
They don’t define what I offer—but they’ve shaped who I am, and who I bring into every partnership.
Because when we take the time to set our sails—whether in life, leadership, or business—we begin to navigate with intention. And when we lead from who we truly are, we don’t just reach a destination. We arrive with purpose.
Values
I believe values should be lived through actions, shaping real decisions and accountability—these four guide me in building a trustworthy partnership with you.
Integrity: I prioritize your best interests, guiding you with honesty and objectivity
Authenticity: I strive to keep you set on your North Star, true to purpose and values
Perpetual Progress: I challenge boundaries and comfort for renewed momentum when called for
Endurance: I aspire to engrain value that resonates beyond our time together
From left: Hilton Salalah Resort, Hilton Hua Hin Resort, Fairmont Banff Springs and At Six (all photo credits to individual hotels)